KONE: Machine Conversations
Thanks to KONE 24/7 Connected Services, with IBM Watson IoT, you can, for the first time listen to intelligent real-time machine conversations. See how machine conversations have become a global blockbuster, watch the case film below and – listen to machines talk.
Have you ever heard machines talk to one another? A world leader in elevators, KONE, had together with IBM Watson IoT created an AI-driven monitoring and control system powerful enough to monitor and predict wear & tear and repair needs of a million elevators in real-time. Nobody had ever translated machine-to-machine conversations into audible, intelligible and shareable conversations. Until now. We devised a way to tap into the real-time data feed between KONE elevators and the IBM Watson IoT cloud. By crafting over 500 variable-bound lines of copy, calls and responses — we made it possible for the world to hear how elevators speak their minds. The real-time conversations could be heard — and seen — live, and played back using automatically picked discussion highlights. Within days of its launch, Machine Conversations became a pop-culture phenomenon with consumers, the media and the industry joining the storytelling with phrases from films and entertainment. In only five weeks we reached 327 million listeners and viewers — with e.g. over 350 media articles ranging from USA Today to Forbes to Quartz to Financial Times to BoingBoing and even the World Economic Forum. Currently we have reached 755 million people – with over 1300 media hits, earning KONE exposure worth over 7.000.000 EUR/USD in online advertising space. IBM got inspired by the campaign and used machine conversations in its own marketing efforts – further amplifying the impact by 100 of millions of viewers with e.g. the first ever TV advertising campaign featured in US prime time TV. Experience Real-time Machine Conversations here.